Response to "The Persuaders"

The five most important things I learned about THE PERSUASION INDUSTRY:

1.Consumers are like roaches. Therefore, advertising has to advance so that consumers won’t become immune to the message of the ad.

2.Consumers are attracted to products not only because of what they do, but also what they mean. Certain brands carry more meaning, as they are invitations to lifestyles and identities.

3.Consumers are exposed to subliminal advertising. Ads and products have now become integrated into television shows.

4.Consumers are targeted using images and words that have been selected with purpose and premeditation. Advertising is not random, but deliberate. It has been boiled down to the “science of selling.”

5.Consumers are people who simply want to belong and make meaning out of their lives. Consumers are people who want to figure out the world with the company of others.

If you enjoyed watching THE PERSUADERS, check out another Frontline program called THE MERCHANTS OF COOL at:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/