Response to "The Making of a Media-Literate Mind"

5 observations I found useful:

Media are powerful.
“Veteran media critic George Gerbner explains that whoever is telling the stories within a culture has enormous power to shape how people think, act, and buy.” p.64

Media are emotional.
“Commercials, political advertisements, and other powerful media experiences operate primarily at an emotional level and are often designed to evoke certain sets of feelings, then transfer those feelings to a desired idea, product, candidate, or behavior.” p.64

Media are persuasive.
“Through constant repetition advertisements work to ‘normalize’ harmful ideas, products, and behaviors.” p.65

Media are intentional.
“Advertisers, the public relations industry, and other powerful media makers spend tremendous amounts of time, energy, and money carefully creating media to influence the ways we think, behave, and buy.” p.65

Media are value laden.
“All media transmit value messages.” p.66

1 question about teaching and media:
Who is primarily responsible for ensuring that children are media literate – parents or teachers?